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NOTE: This tall drink of water right here is Jan Abrams’ first big book, “IF/THEN:PLAY”, the prequel to the ever-popular “ELSE/WHERE: MAPPING”. If you are a tenured professor of anything to do with design or media, you have this book on your shelf and you offhandedly cite it all the time. Actually I once met Jan Abrams at a truly excellent faculty party at MCAD, but I was too chicken to say anything beyond a stammered “hello” to her, and the fifty billion or so other boldface design slash art slash mediatheory names that were in the room. I can assure you I’d be less of a droolingly sycophantic scenester now… youth is wasted on the young, truly.
According to Amazon, this book retails for $29.00 and ranks a sort of Sisyphean 1,825,117 in sales. The primary text of If/Then: Play is credited to Janet Abrams, Rineke Dijkstra, Max Bruinsma, Eric Zimmerman, J.C. Hertz, and Malcom McCullough; Netherlands Design Institute put this particular 208-page paperback edition out on March 1, 1999, with Dewey Decimal number 302.0. The ISBN is 9072007522.
TAGS: academia, art, computers, criticism, design, design, essay, graphic, ifthen, janetabrams, learning, mediatheory, neonink, paperback, play, predictions, silverink, and socialscience.
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... little shoutouts of that sort always warm my heart — but no yeah I am happy to see you here regardless, tho, srsly. Also, if you like If/Then: Play, you can also explicitly say so via Facebook: